This Surely Is Not WOW
Until a few years back, in your English class at a decent school or college, blurting ‘what a wow’ would have amounted to blasphemy,...
top of page
Search
Amit Shankar, Founder, HOL
Sep 14, 20232 min read
Are You Trending?
Projection is the actual game, more significant than the truth. Creating a perception, a myth, and an aura is the real deal. No wonder we...
20
Amit Shankar, Founder, HOL
Apr 27, 20233 min read
Tell a story, or else DIE!
The headline intrigued you, right? I know the answer, so save it for someone else. What are you doing for your brand? Yes, you would...
560
Amit Shankar, Founder, HOL
Dec 18, 20224 min read
Are You Making The Right Choice, Mr. Client?
Hiring an advertising or social media agency? Flummoxed client are perilously faced with the choice between the devil and the deep sea. ...
330
Amit Shankar, Founder, HOL
Jun 29, 20203 min read
7 Social Media Knockout Secrets
1. Posts are not social media There is more to social media than an assortment of random 16-20 post grid. I am sure most of you would be...
360
Amit Shankar, Founder, HOL
Jun 27, 20203 min read
Country vs Nation
It takes a lot for a country to turn into a nation. I know the liberals would scoff at this idea, country vs. nation, running it down as...
340
Amit Shankar, Founder, HOL
Jun 27, 20202 min read
2020, A New Digital Frontier
Come 2020 and the paradigm of Social Media will change. Of course there will be players still operating with the 16-20 post format but...
350
Amit Shankar, Founder, HOL
Jun 27, 20201 min read
Missing the Mad Men
Ain't the world of advertising and communication getting too sane and boring? Well, for sure for reasons known it is not attracting...
350
Amit Shankar, Founder, HOL
Jun 18, 20204 min read
The A-Team
Come on, let us face it. The communication industry is facing an acute dearth of talent. This problem accentuates for start-ups and...
80
Amit Shankar, Founder, HOL
Jun 18, 20202 min read
ROI, you cheater!
Ditched by the ROI again? So many brands approach us, cribbing about dwindling ROI on their online campaign. Even with all my sympathies...
40
Amit Shankar, Founder, HOL
Jun 18, 20202 min read
The Grid
Sadly, social media is largely bereft of Thinkers and Creative leaders. Having said that we all know of brands that have been producing...
40
Amit Shankar, Founder, HOL
Jun 18, 20202 min read
Six-speed gearbox
1. Invest in a Picture Bank I know you love using stock images. After all, they are economical and offer you the convenience to buy them...
10
Amit Shankar, Founder, HOL
Jun 18, 20202 min read
Brand Maintenance
It takes sweat, tears and toil to build a brand. Congratulations, if you already are the proud owner of one. We salute your perseverance...
110
Amit Shankar, Founder, HOL
Jun 18, 20202 min read
The Branding Scam
Welcome to the world of ‘Branding Scam.’ Before we understand the actual scam, let us take a while to understand what Branding is. Simply...
80
Amit Shankar, Founder, HOL
Jun 18, 20202 min read
EQ over IQ
Top business schools churn out executives who get picked by the top brands. Playing a cog in the big system, they end up being a part of...
60
Amit Shankar, Founder, HOL
Jun 18, 20202 min read
Elephant in the room
Let us face it. Most of the clients as well as the self-professed social media agencies have no clue about the medium. Shocking? I know...
40
Amit Shankar, Founder, HOL
Jul 30, 20193 min read
Right Positioning
While I watched Rahul Gandhi's first Press Conference after becoming the Congress President, I could not help but revisit Philip Kotler...
50
bottom of page